Linkby (Series B)
Funding Details
Awarder
Inbox
Date Award
July 15, 2025
Vertical
Marketing
Funding URL
View Funding Page
Funding Amount
$15,000,000
Company Info
Founding Year
2020
Traction
Linkby has secured clients like Lelo, which reported a 242% ROAS bump during a campaign. The company is expanding its go-to-market team in the US and developing AI optimization tools.
Organizations Involved
Lelo
Founders
Chris Wirasinha
Market
Performance-based editorial and affiliate marketing
Location
Australia
Coinvestors
Volition Capital
Company Description

Linkby is an Australian startup that connects brands with performance-based editorial content, allowing advertisers to pay for publisher content based on reader engagement. The company aims to change the perception of PR as a top-of-the-funnel strategy by enabling brands to track conversions from editorial content.

Links
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