Hue has over 4.1 million users interacting with its video technology and more than 6 million videos played through its integrations on brand websites.
Organizations Involved
Credo Beauty LLC, Tatcha LLC
Founders
Janvi Shah
Company Description
Hue is an artificial intelligence-powered platform for user-generated video content that helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites, enhancing customer confidence and boosting conversion rates.
Market
Retail
Coinvestors
Fika Ventures, Underscore VC, Sequoia Scouts, The MBA Fund, Glasswing Ventures, Courtyard Ventures, Phoenix Fund Management Ltd., Heirloom Fund