Rhode generated $212 million in revenue in the 12 months ended March 31, 2025, doubling its customer base over the past year. The brand's Peptide Lip Treatment became a viral sensation, and it is on track to generate $100 million in revenue this year.
Revenue Amount
$212,000,000
Founders
Hailey Bieber
Company Description
Rhode is a skincare brand founded by Hailey Bieber in 2022, known for its minimalist aesthetic, science-backed formulations, and strong social media strategy. The brand has quickly established itself as a cult favorite and is positioned for global expansion under e.l.f. Beauty.