Company Description

W is a men's personal care brand founded by pro-boxer, entrepreneur and digital creator, Jake Paul, that is made to smell great and designed to work harder. W's better-for-you products are designed to work hard when you need them most, offering a range of accessibly priced products for hair, body, and face, which are vegan, cruelty-free, and formulated without phthalates, parabens, harsh sulfates, or artificial dyes.