Zodiac adapts decades of research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania. Its cloud-based platform tells marketers which customers will purchase again, how much they will spend, and which are going to churn -- all based on raw sales data. Zodiac uses probabilistic models to accurately predict customer behavior and deliver instant, individualized CLV forecasts.
Market
Customer Analytics
Location
New York,
NY,
USA
Coinvestors
Felicis Ventures, First Round Capital, Metamorphic Ventures, Western Technology Investment