Zodiac (Seed)
Funding Details
- Awarder
- Inbox
- Date Award
- March 24, 2016
- Vertical
- Marketing Technology
- Funding URL
- View Funding Page
- Funding Amount:
- $3,000,000
Company Info
- Founders
- Artem Mariychin
- Company Description
- Zodiac adapts decades of research into customer lifetime value developed and refined by Fader at the Wharton School of the University of Pennsylvania. Its cloud-based platform tells marketers which customers will purchase again, how much they will spend, and which are going to churn -- all based on raw sales data. Zodiac uses probabilistic models to accurately predict customer behavior and deliver instant, individualized CLV forecasts.
- Market
- Customer Analytics
- Location
- New York, NY, USA
- Coinvestors
- Felicis Ventures, First Round Capital, Metamorphic Ventures, Western Technology Investment