HABIT (Founding)

Founding Year: 2025
Company Description: HABIT is deploying robotic services to your neighborhood. No need to buy a $30,000 humanoid for $300/week worth of labor. No maintenance, fleet management, or wasted time customizing robots for your use case. Our global locations will support your stores, hotels, homes, and cars with on-demand robotic services that are cheaper, better, and equipped for the job. HABIT is establishing our physical presence with the first-ever robotic car detail: orangedetail. A hand wash or detail is still the only way to clean your car without paint damage. That’s why Americans will spend $4.2B on details in 2025. orangedetail combines the speed and convenience of a tunnel wash with the high-margin pricing ($50-$3,000+) and meticulous care of a professional auto detailer. HABIT turns general intelligence into specialized robotic expertise. Our multi-stage training framework distills knowledge from large-scale robotic foundation models into efficient student architectures and applies targeted fine-tuning with supervised methods on real-world data and reinforcement learning in simulation. The result: consumer-ready robotic experts, precisely optimized for any vertical with minimal cost, complexity, or overhead.
Market: Industrials
Location: El Segundo, CA, USA
Coinvestors: YCombinator