Samba TV (Series B)
Funding Details
- Awarder
- Inbox
- Date Award
- June 19, 2017
- Vertical
- Data and Analytics
- Funding URL
- View Funding Page
- Funding Amount:
- $30,000,000
Company Info
- Founders
- Ashwin Navin
- Company Description
- Samba TV is a data and analytics company providing essential television insights by leveraging the world's most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to millions of connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
- Market
- Television Insights
- Location
- San Francisco, California, United States
- Coinvestors
- A+E Networks, Ambition VC, Disney, Draper Associates, Interpublic Group, TGM, Time Warner Investments, Union Grove Venture Partners