Samba TV is a data and analytics company providing essential television insights by leveraging the world's most comprehensive source of real-time viewership data across broadcast, cable TV, OTT and digital media. Through software embedded in smart TVs, amplified by set-top boxes and mapped to millions of connected devices, Samba makes TV audiences more addressable and measurable to help marketers activate cross-screen campaigns and analyze the impact of their media investment.
Market
Television Insights
Location
San Francisco,
California,
United States
Coinvestors
A+E Networks, Ambition VC, Disney, Draper Associates, Interpublic Group, TGM, Time Warner Investments, Union Grove Venture Partners