Liftoff (Series A)
Funding Details
Awarder
Inbox
Date Award
February 4, 2015
Vertical
Mobile Marketing
Funding Amount
$5,000,000
Company Info
Founding Year
2012
Traction
Liftoff has powered CPA-based app marketing campaigns for major brands including Uber, eHarmony, OpenTable, and JackThreads.
Organizations Involved
Uber, eHarmony, OpenTable, JackThreads
Founders
Mark Ellis
Market
Mobile App Marketers
Location
Menlo Park, CA, USA
Coinvestors
Baseline Ventures, Core Ventures Group, Harrison Metal, Ilya Sukhar, Sage Venture Partners, Tim Koogle
Company Description

Liftoff is a mobile acquisition and retention platform designed for non-gaming apps, enabling marketers to run CPA-optimized campaigns focused on meaningful user actions beyond the install.

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