HowGood (Series A)

Funding Details
Awarder
Inbox
Date Award
February 22, 2021
Vertical
Food Technology
Funding URL
View Funding Page
Funding Amount:
$6,000,000

Company Info
Founding Year
2007
Founders
Alexander Gillett
Company Description
Founded in 2007 and headquartered in New York City, HowGood is an in-store rating system that identifies industry leaders in the food system. As an independent research organization, HowGood determines the overall goodness of food and awards ratings to the best products, empowering consumers to make fast and informed purchasing decisions.
Market
Consumer Goods
Location
Brooklyn, NY, USA
Coinvestors
Contour Venture Partners, Danone Manifesto Ventures, Firstmark Capital, Trailhead Capital

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