Company Description

Flont is a New York-based 'Jewelry as a Service' platform that offers unlimited fine jewelry through a sharing model. The company aims to disrupt the traditional jewelry industry by providing a curated collection of jewelry from exclusive brand partnerships, including renowned brands like Bvlgari, Cartier, and Tiffany's, as well as artisan brands. Flont's business model involves renting jewelry to members, with a percentage of members eventually purchasing the rented jewelry. The company minimizes inventory risk as the jewelry inventory is owned by brand partners who earn a revenue share on each rental.