Flont (Equity)

Funding Details
Awarder
StartEngine
Date Award
September 28, 2018
Vertical
Jewelry
Funding URL
View Funding Page
Funding Amount:
$11,000,000

Company Info
Founding Year
2016
Traction
Flont has received positive press coverage and has been recognized for its innovative approach to high-end jewelry. The company has also secured strategic partnerships with key players in the luxury goods industry.
Organizations Involved
C Ventures, UBS Wealth Management, Global Glam Magazine
Founders
Cormac Kinney, Brooke Magnaghi, Christine Philip
Company Description
Flont is a New York-based 'Jewelry as a Service' platform that offers unlimited fine jewelry through a sharing model. The company aims to disrupt the traditional jewelry industry by providing a curated collection of jewelry from exclusive brand partnerships, including renowned brands like Bvlgari, Cartier, and Tiffany's, as well as artisan brands. Flont's business model involves renting jewelry to members, with a percentage of members eventually purchasing the rented jewelry. The company minimizes inventory risk as the jewelry inventory is owned by brand partners who earn a revenue share on each rental.
Market
Luxury Goods
Location
New York, NY, US
Coinvestors
Carmen Busquets, Adrian Cheng

Links