Clear Genius (Equity)

Founding Year: 2015
Traction: Certified by the Water Quality Association to meet NSF/ANSI standards 42 and 53, attained over 30,000 customers across e-commerce and retail, including Amazon.com and Walmart.com, placed in over 1,100 Publix grocery stores, and over $2.3 million has been invested by the principals.
Revenue Amount: $2,300,000
Organizations Involved: None
Founders: Roy G. Mayo
Company Description: Clear Genius® is the first water pitcher filtration system featuring a patented reusable cartridge which results in a reduction of plastic waste in our environment. The Clear Genius® reusable cartridge fits directly into Brita® PUR® or Clear Genius® pitchers. Keep the cartridge and simply replace the Clear Genius® filter pod. This innovative product provides a more environmentally conscious and cost-effective approach to filtering tap water at home by reducing plastic waste.
Market: Consumer Goods
Location: Corte Madera, CA, US
Coinvestors: None