Better Family (Equity)
Funding Details
Awarder
StartEngine
Date Award
February 22, 2022
Vertical
Baby Products
Funding URL
View Funding Page
Funding Amount
$891,284,490,000
Company Info
Founding Year
2020
Traction
Better Family has a growing line of industry-defining high-quality baby products that are disrupting the $70 billion baby care market. Their products are available in large retailers like Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of their patented products, the Beebo and Ava The Elephant, have appeared on Shark Tank and received deals.
Founders
Carman Cook-Campbell, Sharon Franklin, Dr. Anthony Russell
Market
Baby Care
Location
Dunnellon, FL, US
Coinvestors
StartEngine Capital, LLC
Company Description

Better Family manufactures, sells, and distributes patented baby products that make the lives of parents and babies easier. Their products include Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends 'the drop it game', and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents' time spent with their children.

Links
Website
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