Better Family (Equity)

Funding Details
Awarder
StartEngine
Date Award
February 22, 2022
Vertical
Baby Products
Funding URL
View Funding Page
Funding Amount:
$891,284,490,000

Company Info
Founding Year
2020
Traction
Better Family has a growing line of industry-defining high-quality baby products that are disrupting the $70 billion baby care market. Their products are available in large retailers like Walmart, Buy Buy Baby, Burlington, Bed Bath & Beyond, and Amazon. Two of their patented products, the Beebo and Ava The Elephant, have appeared on Shark Tank and received deals.
Founders
Carman Cook-Campbell, Sharon Franklin, Dr. Anthony Russell
Company Description
Better Family manufactures, sells, and distributes patented baby products that make the lives of parents and babies easier. Their products include Swabbies, a no mess, organic diaper cream, the Beebo, a free-handed baby feeder, Drop It Baby, a suction cup ring chain that ends 'the drop it game', and Ava the Elephant, a singing medicine dispenser. These products enhance and improve the parents' time spent with their children.
Market
Baby Care
Location
Dunnellon, FL, US
Coinvestors
StartEngine Capital, LLC

Links