Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- June 10, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Hue helps embed authentic video content on brand's DTC shopping websites, leveraging its AI engine and a community of 2,000+ diverse creators to drive online conversion and sales. Authentic content for brands is able to be leveraged for ads, social, email marketing & more.
The tool allows prospective online buyers to browse video reviews of “others similar to them” and actually see how the product looks and feels on lots of different ages, skin types, and body types.
Hue has significant wins with 30+ brands and retailers such as Credo Beauty, 111SKIN, Live Tinted, Ceremonia and more, who are seeing strong metrics across conversion, time spent on site and acquisition of new and diverse customers.
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