Paramark (Accelerator)

Company Description: Paramark is a next-generation marketing mix solution that addresses the dynamic adjustment of marketing budgets to optimize ROI in both a predictive and prescriptive fashion. In a time where privacy regulations are limiting the capacity to measure campaigns effectively and there’s a need for speed-decision for marketers, who need to allocate budgets efficiently before market conditions change, Parmark offers a holistic approach to measuring, forecasting and experimenting with ROI in marketing campaigns. The company's platform uses a combination of advanced techniques such as multi-touch attribution, marketing mix modeling and incrementality testing to serve clients in a customized manner and provide them with the most accurate insights into how to allocate their marketing budgets most efficiently.