Personify XP (Accelerator)

Company Description: Personify XP automates digital experiences for anonymous digital shoppers driving an average increase of 10% in revenue. Personify XP partner with some of the world’s most exciting brands like Farfetch, Boohoo, Pentland Brands, Lovehoney and Vitabiotics. A Gartner Cool Vendor in Personalisation, Personify XP delivers ‘personification’ solving the ‘cold start problem for personalisation’. Personify XP is able to personalise in real time onsite shopping behaviour by identifying the purpose of the shoppers visit completely anonymously. Personify XP’s proprietary AI dynamically inserts content and products based on shopping context without business user involvement. Changes in behaviour, driven by celebrity endorsements, discount and new product launches are recognised automatically in real time, updating/creating new behaviours to drive highly personalised experiences. With GDPR, CCPA and Google phasing out 3rd party cookies in 2022 we deliver exceptional experiences today.