Bintix (Accelerator)

Company Description: Bintix brings together two seemingly separate problems/markets- waste management and Fast Moving Consumer Goods (FMCG) marketing. Problems plaguing both sectors are solved by Bintix in one stroke. Bintix generates consumer consumption data from waste thereby making the value of the plastics (low/high) irrelevant. This removes systemic collection bias and ensures that every plastic matters and is collected - preventing plastics from entering the water bodies right at source. Valuable data from waste helps avert FMCG companies from making inaccurate/imprecise marketing decisions due to current data paucity/unreliability in India and abroad. Bintix has completed Proof of Concept with Unilever, L'Oréal, Kellogg's, Godrej, J&J and others to establish data product and has scaled up operations to 6 cities across India to obtain Pan-India data. Revenue from data on top of the revenue from plastic recycling/service makes the model sustainable and scalable globally. Novel value to waste!