Roadster is transforming the way that dealerships sell new cars by bringing the end- to-end car buying process completely online. This is a $1 trillion industry which has yet to be disrupted. Consumer & Business tech in this space is totally antiquated and poorly positioned for mobile. Roadster has a unique way to aggregate inventory, financing, leasing, incentives and service plan data so enabling to know both what cars are available AND exactly what deal terms will look like.