Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- The core challenge that Nurish'd addresses is the concern of health issues, particularly those stemming from poor nutrition. In today's fast-paced work environment, employees often neglect proper nutrition due to time constraints, limited healthy food options conveniently available, and even budget. This leads to increased risks of obesity, diabetes, heart diseases, and other chronic conditions – a dire scenario considering that over 50% of Canadians are forecasted to be over weight by 2035 (2023 Obesity Atlas Report). It’s even more concerning that 75% of all health care related costs can be linked back to diet related illness (Michael Pollan).
Moreover, poor nutrition directly impacts workplace productivity and absenteeism. Studies show that unhealthy employees are 66% more likely to experience loss in productivity (Brigham Young University). Health-related absenteeism and productivity loss costs approximately $6000 per employee per year.
Compounding this challenge is the prevalence of a one-size-fits-all approach to nutrition, which fails to address the unique dietary needs of individuals. In the absence of personalization, many fall prey to fleeting diet trends and misinformation, which can lead to inadequate nutrition and even exacerbate health issues. There's a clear gap in providing not just healthy food options but also proper nutrition support.
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