sofi.health (Accelerator)

Company Description: key milestones 01 | team works secured talent + funding to develop sofi, coded, built and distributed apps, hardware and formulations all over the world in the most challenging market for hardware supply chains in decades 02 | product works ran multiple real-world trials with over 1k Pioneers (users) across 14 territories (including UK and US) 03 | science works evidenced significant group-level improvement in sleeplessness (quality + duration) confirmed an effect with >95% certainty in ≈51% of Pioneers within 30 days of the first pilot program generated 2.1x average sleep quality improvement for our Pioneers who responded to valerian + passiflora observed responses to plants are deeply individual, validating the personalised approach 04 | partners work partnered with Reckitt (FTSE 100 global FMCG leader) + Firmenich (the world's largest fragrance and flavour house used by 4bn consumers every day) to validate the market and complete our formulations; both are investors 05 | market validated completed consumer analysis with over 10k US consumers by Reckitt, who believe sofi is an industry disruptor addressing a significant consumer gap between "wellness" and "pharma"; a market of +43m in the US alone tested + secured 10k sign ups for sofi, selecting 1k to become pioneers