Insyt Labs (Accelerator)

Company Description: Marketing departments leverage market research to help build effective marketing strategies. However, the current primary and quantitative research methods have several challenges. First, planning, scheduling, conducting, and analyzing results can take months and cost hundreds of thousands of dollars. Second, the length and duration of primary research are limited by constraints - typically less than 60 minutes for interviews and less than 20 minutes for surveys. Finally, marketing budgets typically don't anticipate black swan events, whose impact they may not be able to measure until months later. Insyt Labs is reimagining how market research can be conducted in the age of AI. We allow marketers to create synthetic, interactive versions of their target customer personas or audiences. These personas can then be used to conduct qualitative and quantitative research instead of actual humans. This way they can ask any number of questions, at any time, on any topic, and get instant results. Businesses can use our platform to test product concepts, marketing campaigns, brand positioning, and anything else they can think of. We're looking for design partners to pilot our product and give us early feedback. If what we're building excites you, please get in touch!