Advertima (Accelerator)

Company Description: Advertima is the provider of analytics data in physical retail through the visual interpretation of people. The AI interprets the physical appearance, the full-body motion and the situational context of visitors entering shopping centers or retailer locations. The powerful analytics tool allows the understanding of visitor journeys, the demographic segmentation of visitors, dwell times, tenant performance, and many more individual applications. Beyond that, they provide powerful upgrades to Digital Signage through audience analytics and smart targeting of viewers. This allows a sophisticated customer interaction at the point of contact, boosting customer attention, interaction, and response. Additionally, the setup measures content performance, which enables content analytics with tools such as A-B testing. CLIENTS & PARTNERS: SPAR, TopCC, TopPharm, Posterscope