Black Swan is a pioneer in using proprietary AI techniques to transform raw social data into refined datasets that generate remarkably accurate insights into consumer trends — so called Social Prediction. Using Social Prediction, Black Swan Data is able to predict consumer behaviour and trends more accurately and further ahead than anyone else. This is how Black Swan empowers leading CPG companies, like PepsiCo, Unilever, Danone, and others, to make the right decisions and to get to market faster, with greater confidence.