Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Problem:
Saving and investing are not intuitive financial skills for the majority of Canadians. Many
Canadians believe investing is only for the rich or that it requires significant capital to start.
However, the 'next generation' of investors is changing this narrative by learning by doing and
investing early. These new investors are being more than just conscious of their financial return
by also seeking a social return, by investing in brands they know and love, trust, and whose
vision they support.
Solution:
Flahmingo is a native mobile application that allows DIY investors to begin
investing with as little as $5. Using our proprietary Pies and Slices technology,
Flahmingo enables users to build a portfolio of their favourite companies and
exchange traded funds (ETFs).
Using scheduled deposits and automagic round ups (both investment
automation strategies), users seamlessly grow and maintain a diversified
portfolio through the purchase and sale of fractional shares'. These fractional
shares allow Flahmingo users to own as little as $1 in companies like Tesla,
Alphabet, Amazon and even Berkshire Hathaway.
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