Debbie (Accelerator)

Company Description: Debbie is building the Noom for financial health. We have designed a behavior-driven rewards platform that powers financial products, where our users have paid down on average 3x more debt ($450/month) and saved on avg $100/month. Debbie's guided course guides, empowers, and incentivizes borrowers to take control of their financial habits - our rewards include cash, automatic APR reductions, and more. Unlike incumbent debt consolidation or financial health products, Debbie uses positive reinforcement to improve the underlying negative financial behavior at the root of the vicious debt cycle and seamlessly transitions customers to aspirational wealth-building products (savings, investing, etc). This unique message, rather than offering quick cash and paternalistic automation, has allowed us to amass a waitlist of 15k+ users, mostly organically. The company was founded by debt veterans and personal finance obsessors, with experience in personal lending at Marcus, VC at BDMI, and engineering at Earnest.