Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Bits of Stock is on a mission to make fractional ownership as easy as earning loyalty points. We believe an ownership economy is the key to financial prosperity and freedom for all. Join us today on our mission to become the owners of tomorrow.
We are a rewards as a service platform that enables brands, FinTechs and loyalty providers to offer fractional shares of public and private companies, cryptocurrencies and alternative assets as rewards to their customers through their Growth Rewards API & Mobile App. Bits of Stock is backed by Yellow by Snap, Inc and Keen Venture Partners with $4.5MM in funding raised to date.
We've partnered with NYU Stern to publish “The Ownership Economy: How Stock Rewards Shape Consumer Spending” where we show that consumers increase their monthly spending by 35% in the first month when offered Stock Rewards instead of cash, according to a research study conducted by NYU Harold Price Professor of Entrepreneurship, Arun Sundararajan.
We also found that users increase their spending frequency by 21% they start to receive Stock Rewards from merchants. Compared to cash back, the effectiveness of Stock Rewards is significantly greater documented as 503%, meaning every dollar worth Stock Reward will cause users to spend $5.03 more on average.
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