Yofi (Accelerator)

Company Description: In 2021, 35% of Online Black Friday Shoppers were bots and fake accounts. Many of these bad actors (bots, arbitrageurs, fraudsters, etc.) are undetected and have rapidly expanded from tickets and limited-release items into anything that can be flipped for a profit. Individuals have multiple identities; whether unintentional or malicious, it skews critical data for operating the business - forecasting inventory, determining the success of marketing campaigns, increasing customer lifetime value, and more. Digital identity is essential for a successful brand. We have experienced the expensive and wrong decisions from using skewed data at some of the largest retailers in the world (e.g., Nike, Apple, Gucci, etc.), and we do not want others to go through the same struggle. We created Yofi because digital identity and customer operations are essential for all brands, and the tools being used were expensive and ineffective. Yofi is a platform that enables you to better understand your customers, their intentions, and the best way to interact with them. We solve this for brands by providing granular customer and product-level recommendations based on your genuine customers' intentions and desires. Stop guessing and start knowing with Yofi!