Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Professional marketplace where brands and influencers can meet and work, with operations in the US and Latin America. Addresses the creator market economy, connecting multiplatform stars, digital celebrities, and influencers with brands. The platform simplifies all aspects of the traditional influencer marketing process – from prospecting, and negotiating to payment – in one place.
How does it work? Brands post a job opportunity, Influencers apply, Brands do a casting and pay through the app.
In less than a year, Influur is being used in 9 countries and brands activating campaigns on Influur include Universal Music, Warner Music, Sony Music, Viacom, Paramount Plus, Boxy Charm, Subway, and Hard Rock Cafe, among others.
Influencers working on Influur include Sofia Vergara, Thalia, Jen Selter, Gianluca Vacchi, Danna Paola, Juanpa Zurita, Calle y Polle, Pautips, Juca, Camilo, Evaluna Montaner, Xime Ponch, Sebas, among others.
Our greatest customer value proposition is the optimization of budgets. On average, Influur optimizes 15%-30% of the brand's budget. This happens because Influencers are applying for job opportunities and they are choosing the jobs they want to do. Most of the time, Influencers end up charging less when they apply for job opportunities.
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