Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Tomi.ai helps modern marketing and sales teams drive profitable growth with plug&play predictive analytics.
It is most helpful for "long-cycle" businesses (like real estate, banking, SaaS, and EdTech) that suffer from not being able to optimize their marketing programs directly for revenue and LTV.
We use Machine Learning to connect hyper-granular ("Ultra HD") behavioral signals (way beyond what's available in Google or Adobe analytics) with future CRM outcomes like sales qualified opportunities and closed won revenue.
As a result, we turn first-party intent signals into rocket fuel for profitable growth by:
- helping our customers align their marketing investments with marketing touchpoints and assets with highest incremental revenue contribution and true ROI;
- turbo-charing feedback loops with ad platforms smart bidding/programmatic bidding engines to train them to drive revenue & LTV rather than leads, free trials, or content downloads,
- upgrading accuracy of lead and prospect scores, enabling sales teams to improve win-rates and increase sales productivity.
In short, Tomi.ai makes it possible for traditional businesses with long and largely offline sales cycles to run efficient digital marketing campaigns that were previously only available to e-commerce.
Links