Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- We connect farmers and buyers making the agricultural commodities market more efficient and transparent for all players. This includes not only supporting trade, but also great future opportunities in financial products, market data, insurance, logistics, etc. This is a $60 billion USD market in Brazil, which is one of the world’s leading countries in agriculture.
Problem
Agriculture has faced a revolution over the last 20 years with modern harvesters, drones and more technology to increase productivity. However, in terms of trading, it continues doing business as before: using telephone (which is an archaic and inefficient process that generates a lot of information asymmetry in the physical market).
Solution
GRAO DIRETO creates a network between buyers and farmers connected in a more intelligent way. Through our technology, farmers receive notifications about opportunities registered by grain buyers, which can reach a much larger number of farmers using an easier and faster process
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