AURA (Accelerator)

Funding Details
Awarder
PlugAndPlayTechCenter
Date Award
May 15, 2024
Funding URL
View Funding Page

Company Info
Company Description
AURA creates bespoke episodic insurance products in partnership with its reinsurers and builds add-to-basket APIs to deliver these products to consumers via its partnerships with e-commerce companies, ride hailing apps, exchange houses, telecom providers etc. AURA’s versatile APIs can be integrated within the existing UI of a website, mobile app or sales process of any partner that has a large customer base and wants to monetize this by cross selling bespoke insurance products at checkout. AURA’s enables partners to generate additional revenue from the sale of insurance, achieve differentiation and most importantly provide value to customers by enabling them to get instant protection in the most frictionless and seamless manner. For insurers and reinsurers, AURA provides access to alternative distribution channels, premiums, and additional data on their policyholders. AURA’s business model is a transaction fee per policy bought via its APIs. Therefore, AURA comes free for the partner and does not charge any subscription fee or integration fee. AURA only makes money when the partner sells a policy at checkout. AURA’s goal is to help bridge the protection gap of consumers by helping them buy relevant insurance protection at checkout.

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