Litta are turning mobile gamers into citizen scientists.
Our solution gives individuals the tools to tackle litter in their local community, local authorities the data to make informed decisions and brands the platform to engage an increasingly sustainably minded consumer.
Individuals -- a mobile-based game that enables users to utilise augmented reality to 'capture' litter and feed it to their LittaBug, compete in community challenges, win prizes and learn about the effect and danger posed by litter.
Local Authorities - We use the data captured to overlay litter hotspots with local authorities' current infrastructure and street cleaning routes to identify potential efficiency improvements in the EOL of the supply chain. We help address the issue of "binfrastructure", recording locations and typology of bins whilst also providing an innovative solution to help with litter surveys and comparative data sets across local authorities, an issue identified by DEFRA in the "Litter Strategy For England".
Brands/Producers - We integrate augmented reality marketing and brand-sponsored competitions into the game and use data to identify recyclability issues of their packaging and reduce their usage of single-use plastics.