so+ma (Accelerator)

Company Description: So+ma offers a loyalty program to create new habits and expand opportunities in low-income communities. The program has advantages over the same logic as any other loyalty program, with a differential: behavior is the currency of exchange. From the attitude of the citizen (recycling, saving money, encouraging reading and or having adequate food), anyone accumulates credits that can be exchanged for: training courses, services, discounts on local commerce, food, among others benefits. Through technology and using behavioral science the company expand citizens' choices by encouraging healthier and sustainable attitudes and habits. This fosters individual and social development. The major attitude that is being promoted up to now is recycling.