Purple Dot (Accelerator)

Company Description: At Purple Dot, we help our customers sell more by selling earlier. Whether stock is delayed due to supply chain issues, evergreens are going out of stock, or brands want to hype new collections, Purple Dot easily enables a slick and premium pre-order process. Purple Dot integrates with both Shopify and Salesforce, and acts as a layer that sits in-between the website and backend systems. Brands can choose to manually or automate flipping products to pre-order, and Purple Dot's plug-in transacts those customers onto a high converting, pre-paid waitlist. When that stock arrives, the pre-orders are pushed downstream as normal orders ready for fulfillment. Purple Dot's platform provides everything needed for customer service and internal tooling related to pre-order management and analysis -- and most importantly, cuts down on warehouse confusion and meltdowns associated with scaling pre-order strategies. Having transacted millions of dollars of pre-order transactions for our customers, we partner closely with our brands to create a modern eCommerce operation. Ultimately, we believe that stock only needs to be in the warehouse to ship it, but not to sell it. With Purple Dot, brands can always be selling.