Funding Details
- Awarder
- PlugAndPlayTechCenter
- Date Award
- May 15, 2024
- Funding URL
- View Funding Page
Company Info
- Company Description
- Struum is a female-led, and LGBTQ founder team of seasoned digital and media executives. It is an innovative new entertainment streaming software company that brings over 60+ services together, allowing customers to view content across channels within a single subscription and app experience. Using a credit-based subscription model customers can access and discover a wide variety of content across 1000s of shows and movies. The current introductory monthly subscription is $4.99 for 100 credits which allows for roughly 35 hours of monthly viewing.For content partners, this first of its kind credit-based model delivers a two-pronged distribution model that drives content and brand discovery as well as a acquisition funnel, to full subscriptions. Partners are paid based on the credit usage by the customer and the conversion into on-platform managed services (e.g., channels). The product is now live on iOS mobile/tablet, web, Chromecast and AirPlay.Content Partnerships: signed over 60 partner brands with 30k+ assets under contract, including brands like: BBC Select, Tribeca, Magnolia Selects, Tastemade and many others.
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