Smartzer (Accelerator)

Company Description: Smartzer's interactive video player turns existing videos shoppable and navigable making it easy for consumers to engage with content. Items in a video can be clicked to see more information and make purchases. There is also an extensive analytics component providing valuable video engagement data for deep understanding of how consumers interact with video content. Brands benefit from the ability to use videos to generate measurable sales, build on customer preference data, and to use the analytics on how consumers interact with videos to shape future video strategies.