Power to the Brand (Founding)

Founding Year: 2022
Company Description: Power to the Brand is marketing and distribution as-a-service in Southeast Asia, a region on track to hit US2.3T of retail spend by 2025. A consumer brand sends us their goods – we'll do their marketing, take payments and locally deliver. Brands save setup costs and time by relying on our pre-built (human and tech) workflows to launch in-country within weeks instead of months. Brands also get to sell through local marketplaces and retailers in our networks, which increases their local consumer reach. We abstract away the complexities of operating a distribution business in a foreign country – and help brands sell locally without a single employee on the ground. Power to the Brand is founded by Daniel Chua and Rasmus Chow, who are deeply connected in Southeast Asia, and have previously built a successful multi-brand retail and corporate gifts business. To date we have 11 brand clients, and are generating $42K in GMV, with operations in Singapore and Indonesia.
Market: B2B
Coinvestors: YCombinator